PRIVACY POLICY

AllSaints in the United Arab Emirates is a Majid Al Futtaim company. Majid Al Futtaim Holding is a limited liability company incorporated in the Emirate of Dubai, United Arab Emirates. Majid Al Futtaim Holding operates through various subsidiaries including Majid Al Futtaim Retail, Majid Al Futtaim Properties, and Majid Al Futtaim Ventures (“Majid Al Futtaim”, “we”, “us”, “our”).

This policy describes how Majid Al Futtaim collects, processes uses and discloses your personal information as a data controller, when you contact us, use our services or interact with our platforms including websites and mobile apps (together “Platforms”).

What this policy covers

We are committed to adopting the highest standards when it comes to how we collect, use and protect your personal information, and have accordingly developed this privacy policy (the “Policy”), which:

  • sets out the types of personal information we collect;
  • explains how and why we collect and use your personal information;
  • explains when and why we may share personal information within Majid Al Futtaim and with other organisations;
  • explains how we protect the personal information we collect; and
  • explains the rights and choices you have in relation to your personal information.

This Policy applies if you use our services (referred to in this Policy as “our Services”). Using our Services means:

  • Buying / Ordering services or products from any of our subsidiaries over the phone, in-store, or online
  • Using any of our platforms, including websites (“our Websites”), public Wi-Fi networks, or mobile applications (“our Mobile Apps”); or
  • Taking part in our promotions & competitions and registering to receive our newsletters and offers

This Policy also applies if you contact us or we contact you about our Services.

Personal information we collect

When you register to our services, we may collect:

  • Your personal details, email address(es), phone number(s), date of birth, gender.
  • Your account login details, such as your username and the password (encrypted) that you have chosen; and
  • Your interests, preferences, and other profiling information.

Why and how we use your personal information

Make our Services available to you

We use your personal information to provide the services you have requested. This is so we can provide the services to you in line with our contractual obligations to you.

Personalise your experience

We may use your personal information to personalise the marketing messages we send to you and to make them more relevant and interesting, as this is in our legitimate business interests. Where necessary we will obtain your consent first. We may use your personal information for this purpose in the following ways:

  • To help us better understand you and review the material you have submitted for the competition.
  • Providing you with relevant marketing communications (including by email, post, telephone, SMS, or online advertising), relating to products and services we offer, and those of our suppliers and partners. As part of this, online advertising may be displayed on Our Websites and on other organisations’ websites and online media channels. We may also measure the effectiveness of our marketing communications and those of our suppliers and partners;
  • To help us to better understand you and provide you with services and marketing communications, that are relevant to your interests, we combine personal information we collect when you make purchases in-store with personal information collected from our Websites, Mobile Apps and other sources including the different subsidiaries under Majid Al Futtaim.

Contact and interact with you

We may use your personal information when we communicate with you, in order to:

  • Contact you about our Services, for example by phone, email or by responding to social media posts that you have directed at us;
  • Manage competitions you take part in, including those we run with our suppliers and partners;
  • Invite you to take part in and manage customer surveys, questionnaires and other market research activities carried out by Majid Al Futtaim and by other organisations on our behalf

It is in our legitimate business interests that we are able to provide you with appropriate responses and provide you with notice about our services.

Manage and improve our day-to-day operations

We analyse information about how you use our services to:

  • Manage and improve our Websites and Mobile Apps;
  • Detect and prevent fraud or other crime.

It is in our legitimate business interests to use the information provided to us for this purpose, so we can understand any issues with our services to improve it.

Sharing personal information

We may share your personal information with third parties under the following circumstances:

Majid Al Futtaim Subsidiaries

We may share the personal information collected by any of our subsidiaries with our other subsidiaries for the purposes listed above.

Service Providers

We work with carefully selected Service Providers that carry out certain functions on our behalf. These include, for example, companies that help us with technology services, storing and combining data, agencies. We only share personal information that enables our Service Providers to provide their services.

Some of the Service Providers we work with operate online media channels, and they place relevant online advertising for our products and services, as well as those of our suppliers and our Retail Partners, on those online media channels on our behalf. For example, you may see an advert for our products and services when you use a particular social media site.

Sharing personal information with other organisations

We may share personal information with other organisations in the following circumstances:

  • if any applicable law or a public authority says we must share the personal information;
  • if we need to share personal information in order to establish, exercise or defend our legal rights (this includes providing personal information to others for the purposes of preventing fraud and reducing credit risk);
  • to an organisation we sell or transfer (or enter into negotiations to sell or transfer) any of our businesses or any of our rights or obligations under any agreement, we may have with you too. If the transfer or sale goes ahead, the organisation receiving your personal information can use your personal information in the same way as us
  • to any other successors in title to our business; or
  • to anyone to whom we transfer or may transfer our rights and duties under our agreement with you.

Transfer of your personal information

Your personal information may be transferred to, stored, and processed in a country that is different from your country of residence or our country of incorporation. In any case, we have put in place appropriate safeguards in accordance with applicable legal requirements to ensure that your data is adequately protected.

In the event your personal information is transferred to a foreign jurisdiction, it may be subject to the laws of that jurisdiction and we may be required to disclose it to the courts, law enforcement or governmental authorities in those jurisdictions but we will only do so where required by applicable laws.

How we protect personal information

We maintain physical, technical, and organisational safeguards to secure your personal information from unauthorized access, use, alteration and destruction. However, no internet-based site can be 100% secure and we cannot be held responsible for unauthorised or unintended access that is beyond our control.

Social Media

We operate channels, pages and accounts on some social media sites to inform, assist and engage with customers. We monitor and record comments and posts made on these channels about us so that we can improve our services.

Majid Al Futtaim is not responsible for any information posted on those sites other than the information we have posted ourselves. We do not endorse the social media sites themselves or any information posted on them by third parties.

Retention

We keep records for as long as required to a) manage purchases, bookings, memberships and provide the other relevant products or services anticipated by this Privacy Policy, including keeping you up-to-date with our marketing b) personalise the products, services and communications with you c) comply with the applicable record retention legal requirements. When deciding how long to keep your personal information after our relationship with you has ended, we take into account our legal obligations and regulators’ expectations.

If you wish to request that we no longer use your information to provide you services, contact us at Analytics Office, Majid Al Futtaim Management Services, P.O. Box 91100, Dubai, United Arab Emirates. You can also email us at privacy@maf.ae.

However, we will retain and use your registration information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Marketing communications

All marketing communications we send to you will provide you with a way to withdraw your consent to future marketing. If you no longer wish to receive promotional materials you may opt-out from receiving these communications or change your account settings, this will remove you from marketing lists.

Please note that if you unsubscribe from marketing communications you will still receive operational and service messages from us regarding the services or products you bought from us and responses to enquiries made to us and that we may hold your details on a suppression list so we don’t send you marketing communications in the future.

Aggregate data, data analytics and social media functionality

We may aggregate personal information and remove any identifying elements in order to analyse patterns and improve our marketing and promotional efforts, to analyse Platform use, to improve our content and product offerings, and to customize our Platforms’ content, layout, products and services, and we may appoint third parties to do this on our behalf, as set out above.

We gather certain usage information like the number and frequency of visitors to our Platforms. This information may include which webpage you just came from, which webpage you next go to, what browser you are using, your device and your IP address. We only use such data in the aggregate. This collective data helps us to determine how much our customers use parts of our Platforms, and do research on our users’ demographics, interests, and behaviour to better understand and serve you.

If you use buttons on our Platforms linked to social media or similar sites (for example “Like” and/or “Share” buttons), content from our Platforms may be sent back to that other website or service and, depending on your privacy settings, may be privately or publicly visible (for example to friends, followers, or generally to anyone who has access to your profile page).

Your rights

You have the right to see or access the personal information we hold about you. To receive a copy, please write to the Analytics Office, Majid Al Futtaim Management Services, P.O. Box 91100, Dubai, United Arab Emirates. You can also email us at privacy@maf.ae.

In addition, you have certain rights regarding your personal information, subject to local law. These include the following rights to:

  • rectify the information we hold about you;
  • erase your personal information;
  • restrict our use of your personal information;
  • object to our use of your personal information;
  • withdraw any consents you have provided for our use of your personal information;
  • receive your personal information in a usable electronic format and transmit it to a third party (right to data portability); and
  • lodge a complaint with your local data protection authority.

If you would like to discuss or exercise such rights, please contact us at the details below.

If you are concerned that any of the information we hold about you is incorrect, or out of date, please write to the address above to report your concerns and we will take appropriate steps to amend our records.

Please note that we will likely require additional information from you in order to honour your requests.

Privacy concerns

If you have any concerns about our compliance with applicable privacy laws or this Privacy Policy please write to the Corporate Compliance Office, Majid Al Futtaim Management Services, P.O. Box 91100, Abu Dhabi, United Arab Emirates or email us at privacy@maf.ae. We will endeavour to respond to your concerns as soon as possible.

Notification of changes to this privacy policy

We update this Privacy Policy when needed and place updates on our platforms. If we are going to use your personal information in a manner different from that stated at the time of collection, we will notify you. All changes will become effective when posted unless indicated otherwise. Please review this Privacy Policy periodically for changes.

Links

Our Websites or Mobile Apps may contain links to other websites operated by other organisations that have their own privacy policies. Please make sure you read the terms and conditions and privacy policy carefully before providing any personal information on a website as we do not accept any responsibility or liability for websites of other organisations.

Children

Our platforms are not directed towards children.